Throughout my college experience, I have befriended and crossed passed with several individuals who struggle with severe anxiety and depression, one or more learning disabilities, who have been sexually assaulted, and who come from broken families where divorce is an incredibly common theme resulting in little-to-no relationship with a parent or sibling. It breaks my heart to see these issues to which have become seemingly overlooked similarly to well known brands once they’ve essentially lost their hype. Tribulations as such often cause an individual to feel ashamed for the matter even though he or she wasn’t the cause of their shame in the first place. Unfortunately, these issues have become so prevalent that they have simply become normal. Just as divorce, depression, sexual assault, and other burdens one may carry have become disregarded by culture, so have well-recognized brands such as Nike. By means of photography, I have exhibited individuals wearing just a few of today’s popular brands to exemplify prevailing issues that have essentially become marginalized. The individuals are not only wearing the brand itself, but also the shame that follows.